Traffic Monitoring: Analysing the Transport Mode Shift

Bigger Picture Data – London’s Borough of Ealing

Bicycle adoption is now a key indicator of this transition across the globe. In this context, we have noticed an increased demand for accurate bicycle monitoring. But monitoring bicycles is only part of the equation. Is bicycle adoption increasing fast enough? Are car volumes and congestion decreasing meanwhile? The only way to answer this questions is through detailed traffic analysis.

At MetroCount, we see this change in emphasis at the front line, while responding to planners’ necessity to measure the transport mode shift to anticipate the requirements of future infrastructures. We are continuously improving and expanding our product range. We now provide solutions for monitoring both vehicular and bike traffic, permanently or temporarily, and always with the highest accuracy.

In the last year, we have assisted several road authorities in merging their vehicle data with cycling data. One of these organisations is the Council of London’s Borough of Ealing. Their first step to becoming more sustainable was designing and building an award-winning cycling infrastructure, quickly followed by installing an advanced bicycle counter across the bike lane network.

After seeing the benefits of collecting and analysing data with MetroCount, the Londoners went a step further. They decided to install permanent piezoelectric counting systems right next to the permanent bike sites. Collecting year-round statistics on both vehicle and bicycle journeys at the same location enables traffic engineers to easily correlate changes in transport patterns over time. Additionally, these insights will provide a clear picture of future multimodal transport challenges.

Multimodal traffic monitoring – RoadPod VP & RidePod BP counters installed on the same street, hosted by one single cabinet

The world is changing, transportation is evolving, and traffic analysis solutions have adapted. We are excited to be involved in developing modern and sustainable road infrastructures that promote climate awareness and a healthier lifestyle.