Traffic Data Speeds Up Road Safety Efforts

The world is on a journey Towards Zero road deaths. Road safety efforts need traffic data to guide them, but a perceived lack of useful information is impeding arrival at our destination. Here’s how to find and use traffic data to speed up the journey and drive us safely towards zero.

It’s obvious that attempting to eradicate road fatalities and serious injuries is quite the task. To do so we’ll need to successfully enact informed decisions across all stakeholders including:

  • vehicle manufacturers,
  • law enforcement,
  • regulatory bodies,
  • driver education groups,
  • road designers,
  • the driving community,
  • and the list goes on…

If each of these entities has access to the right information, those changes will be easier to design, more effective in their execution and cause less problems down the track.

Driving change

Some of the changes we need to make include:

  • Mandating Safe Systems Approach to vehicle design, driver education, speed enforcement and road design.
  • Developing star ratings for roads (considering vulnerable road users).
  • Effecting political change to ensure adequate funding for road safety.
  • Sharing traffic data and resources freely so informed decisions can be made across the board.

Accurate and widespread traffic data must be used to effectively inform decision making processes. But where do we find such data?

Traffic Data Surveys

Traffic surveys are completed in the thousands every week by local governments, state road authorities, police departments and private corporations. These surveys conducted using pneumatic tubes, piezoelectric sensors or inductive loops include information on speed, counts, types and estimated mass of vehicles, peak hours, red/orange light violations much and more.

When analysing this data with the correct software, it is easy to:

  • Identify dangerous lane departure, tailgating and overtaking hot spots.
  • Predict the location and subsequent impact of crashes.
  • Identify vulnerable road users and their activity (motorbikes, bicycles, scooters and pedestrians).
  • Understand driver behaviour at traffic lights through red and orange light violations and approach speed, traffic headway and vehicle class data.
  • Identify growth and seasonal variations in heavy vehicle movements as well as highlight illegal use of smaller roads.
  • And much more.

How is data currently being used?

This information can then be used across the board to target driver behaviour, speed-related issues and infrastructure improvements to ultimately reduce crashes before they even occur.

Data collected and analysed with MetroCount solutions has been used to:

How to Access Traffic Data

So the data is out there, we just need to access it and share it with the world.

The National Office of Road Safety recently admitted they can’t get access to solid data.

MetroCount strongly encourages all of its client’s to consider sharing the valuable information they have and continue to collect with others.

MetroCount’s new data analytics and survey management software allows information sharing between neighbouring councils, state road authorities, research institutes and road safety organisations.


“The road safety community extends to every road user, their friends and their loved ones.  It’s why road safety is everyone’s business.” 

Mr Llew O’Brien MP
Federal Member for Wide Bay, QLD & Chair Joint Select Committee on Road Safety.

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